Our goal is to be the best resource for digital marketing concepts (such as website analytics and tracking). Let us know if we can improve this guide in your comments at the bottom of the page. Just like Google, we are always looking to evolve and adapt as the digital world becomes more user-friendly and intuitive.

The idea behind web analytics is quite simple: you want to know who comes to your website, where they are coming from, and what they are doing.

Just like in many other aspects of business, once a large amount of data becomes available, patterns will start to emerge. Your site analytics helps you to catch those patterns. In turn, it will also help you with the design and development of your marketing campaigns.

Attracting potential customers to your website is not an easy task. It is often costly and time-consuming. That’s why it is important to know what your visitors actually do when they interact with your content.

Not only does this process have the potential to increase leads and conversions, but it can also help to increase your search engine rankings. Given this, it is no surprise that Google provides some powerful analytical tools for free.

Thanks to services like Google Analytics (GA), you can start analyzing the behavior of your visitors completely free of charge. GA can be set up fairly easily by signing up for a free account here and then installing a little bit of code on your website. 

After setting up a free account, it is important to set up Goals in GA to track your conversion funnels. There is much more that you can learn from analytics than you might initially think.

If you need help setting up Google Analytics for your website, you can apply for a free analytics and tracking consultation with one of our digital marketing experts. You can also download our free Analytics and Tracking guide.

Why is web analytics important? 

Google’s website analytics collects data in the form of numbers. These numbers offer a ton of great knowledge once you know how to read them. This is also very true when it comes to web traffic.

Web analytics can tell you which days your clients buy most often, and which days they stay away from your website. There are reports that can tell you which articles on your blog are the most interesting to your visitors, giving you hints when it comes to creating future content.

Numbers can also tell you whether your online sales funnels are performing well and help you improve them.

The beauty of the Internet is that you don’t have to operate blindfolded. You can track almost every move of your visitors once they end up on your website, like page views, clicks, and more. Even better, you can find out where your visitors are coming from.

Website analytics is a very powerful tool that can be used to increase your search engine rankings, visitors, and leads.


Website Analytics & Tracking Guide

How do you measure your traffic?

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