fbpx

How do you know if your website is optimized for search engines?

Websites that rank high on search engines have five common ideas, or principles. If your website doesn’t have all five of these components, your digital ecosystem will be off balance. As a result, your site is not likely to rank well against your competition.

If your competition is ranking higher than you, they are getting a lot of free organic traffic that could be coming to your site instead. Sign up for a free search volume audit with one of our digital marketing experts to find out how many people are passing over your site and going to one of your competitors instead.

Free Guide to Simplify Search Engine Optimization (SEO)

Search Engine Optimization Guide

We simplify everything in our free SEO guide so it will be easy for you to understand.

Our free website analysis tool will show you why your site is not ranking higher on Google.

If you are not sure if your site is optimized for search engines, you can apply for a free SEO audit with one of our digital marketing experts or you can download our free SEO guide to learn how to rank higher than your competitors on Google.

Websites that rank high on search results pages use these five main components:

Relevance

Authority

Engagement

Freshness

Brand Awareness

Low competition keywords bring a lot of opportunity when your content focuses on the top of the funnel. If your site is new and has low authority, a good strategy is to target low competition, “top of the funnel” keywords.

After you build authority, you can work towards ranking on the first page of Google with more competitive keywords at the bottom of the funnel. High authority sites have a much better chance at ranking for competitive keywords (which are keywords with high buying intent focused on the bottom of the funnel).