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How do you know if your website is optimized for search engines?

Websites that rank high on search engines have five common ideas, or principles. If your website doesn’t have all five of these components, your digital ecosystem will be off balance. As a result, your site is not likely to rank well against your competition.

If your competition is ranking higher than you, they are getting a lot of free organic traffic that could be coming to your site instead. Sign up for a free search volume audit with one of our digital marketing experts to find out how many people are passing over your site and going to one of your competitors instead.

Websites that rank high on search results pages use these five main components:

Relevance

Authority

Engagement

Freshness

Brand Awareness

If you can apply these to your site, you will see higher search engine rankings. It’s that simple.

In fact, a study conducted by SEMrush on over 600,000 high-ranking websites showed that these were the most important factors in determining how high a website will rank on Google. Once you learn the simple concepts behind these principles, you will have a clear understanding of how to rank higher on the first page of Google. Don’t let digital marketers confuse you with industry jargon.

Low competition keywords bring a lot of opportunity when your content focuses on the top of the funnel. If your site is new and has low authority, a good strategy is to target low competition, “top of the funnel” keywords.

After you build authority, you can work towards ranking on the first page of Google with more competitive keywords at the bottom of the funnel. High authority sites have a much better chance at ranking for competitive keywords (which are keywords with high buying intent focused on the bottom of the funnel).

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