Our Free Digital Marketing Guides

We are on a mission to help business owners find out why they are not ranking higher than their competitors on search engine results. Even better, we have the know-how and tools to help you do something about it.

Our resources will help you examine and put into action the four main principles that all high-ranking websites have in common. We are devoted to creating valuable digital marketing resources to help entrepreneurs understand how digital marketing strategies should be implemented.

Search Engine Optimization (SEO) Guide

How do you know if your website is optimized for search engines?

Websites that rank high on search engines have four main principles in common. If your digital marketing strategy does not include all four, your digital ecosystem will be out of balance. This means that your site is not likely to rank well against your competition.

If your competition is ranking higher than you on search engines, they are getting a lot of free organic traffic that could be coming to your site instead.  

Our free Search Engine Optimization Guide is the ultimate guide to digital marketing. You will learn the ins and outs of content marketing to drive traffic, improve your search engine optimization, and boost your site to the top of Google search results. You can learn more on our SEO Guide page or download our free SEO Guide.

Search Engine Optimization Guide

Local SEO Guide: Search Engine Optimization Guide For Local Businesses

How do you optimize your website for search engines in your local business area?

SEO Guide For Local Businesses

What is a local business? 

It can be a brick and mortar store, or can be a service business that travels to customer locations such as HVAC, plumbing, carpet cleaning and many other service area businesses.

If you want to use your site to promote your products or services in your local area, you need to know how to use local SEO to your advantage. With our Local SEO Guide, you will learn about the most important factors that top-ranking websites use to rank at the top of their local Google search.  You can learn more on our Local SEO Guide page or download our free Local SEO Guide.

Conversion Optimization Guide

How do you know if your website is converting visitors into customers?

Conversion optimization seems complex until you know the simple steps to double or even triple your conversion rates, leads, and revenue. 

Use the simple steps in this guide to learn how to grab your target audience and convert more of your website visitors into customers.

You can learn more on our Conversion Optimization Guide page or download a free copy of our free Conversion Optimization Guide.

Conversion Optimization Guide

Web Design & Usability (UX) Guide

What role does web design and user experience play in search engine ranking and conversion optimization?

Web Design & User Experience Guide

What is the role of design in the purchasing process?

We all know that looks matter. Visual design plays a huge role in our decision-making process when purchasing a product or a service. What makes people choose your product or website over your competition?

Learn the answers to these questions on our Web Design & Usability Guide page or download a free copy of our guide here.  

Website Analytics & Tracking Guide

Why is web analytics and tracking so important?

The idea behind web analytics is quite simple: you want to know who comes to your website, where they are coming from, and what they are doing. 

Attracting potential customers to your website is not an easy task. It is often costly and time-consuming. That’s why it is important to know what your visitors actually do when they interact with your content.

Not only does this process have the potential to increase leads and conversions, but it can also help to increase your search engine rankings.  You can learn more on our Analytics & Tracking Guide page or download a free copy of our free Guide.

Website Analytics & Tracking Guide