Eric has been a business owner and an adventurer from a young age. He started his first company in 1993 to pay for college. It grew into a service business that has employed hundreds of exceptional people over the past two decades in three states. This business was founded and operates on a core set of principles: taking care of employees, providing outstanding service to customers, and developing technology to foster growth.
It was an unlikely set of events that lead to the birth of Zasady.
“Even though I was technically savvy and deeply involved in marketing, I didn’t fully understand digital marketing because it seemed too confusing. I didn’t feel like I had the time to learn how digital marketing worked, but I knew it was essential to business growth.
I sought to learn all I could about digital marketing. After several months of taking courses, reading books, researching, and implementing digital marketing strategies for my service company, it all came together and my focus shifted entirely. I discovered the four main principles that are common among websites that rank high on Google. After just a couple of months applying these principles in my business, we started ranking at the top of Google and grew faster than we had in years.
I quickly found out that my situation wasn’t unique and there were a lot of companies struggling to develop an effective digital marketing strategy.
I started creating free guides to help business owners learn how to manage their own digital marketing campaigns. I won’t be able to personally help every business owner, so we’re creating free resources to help business owners help themselves.
I found that once I explained digital marketing principles in simple terms, other business owners were able to understand it. Even better, they were able to actively contribute to effective marketing campaigns.
I decided to team up with a long-time web developer, Chris Turowski to provide a solution for business owners who were too busy to manage their own marketing campaigns. This is why we started Zasady. Our name means “principles” and reflects two concepts that are central to our mission. We provide business owners with a source for effective digital marketing services and we teach business owners how to apply some simple principles that are the foundation of effective digital marketing. It’s our mission to help business owners succeed in their online marketing goals.
Chris and I are a natural fit due to our shared goal to bring a collaborative and integrated approach to marketing. It is our belief that business owners should either manage their own digital marketing themselves or actively collaborate with the people who are managing their campaigns for them.
An effective digital marketing system is very difficult to build without the collaboration of business owners and their internal teams.” – Eric