Lead Optimization Program
The Lead Optimization Program is designed for businesses who want more leads from their website. We leverage modern technology and machine learning to optimize your lead generation process.
We make modern technology and machine learning affordable
Hosting & Monitoring
A hosting platform is where a website is installed on a server in the cloud. High-speed hosting is important because it helps webpages load faster. Slow websites get penalized by Google because they don’t want searchers to click on slow websites. Our hosting platform is one of the fastest in the United States.
A website platform such as WordPress needs to be kept up to date on a regular basis in order to have the latest security updates and other performance updates.
A website backup is a snapshot of all your website's important components. We provide daily backups.
Uptime monitoring ensures that your website is never down without us knowing. Our systems check to make sure your website is up every five minutes.
We test each contact form on your website on a daily basis to make sure there are no problems with your lead generation system.
SSL security provides safe browsing of your website. Google requires SSL Security in order to rank high.
Machine learning is a combination of software platforms that learn how to turn more of your website visitors into customers.
A/B tests consist of two options in order to determine the most effective way to convert more of your website visitors into customers.
Visitor Session Recording
Session recording is a tool which records visitors interacting with your website and lets us analyze their movements and actions. This type of technology is used to understand a visitor's entire journey on your website, including clicks, scrolls, mouse movements, and more.
Conversion is a term that refers to turning a website visitor into a lead or turning a lead into a customer. We use conversion optimization to turn more of your website visitors into customers.
User Experience Optimization
User Experience (UX) optimization is critical because it can increase visitor interaction on your website. Improving UX helps improve your conversion rates, allowing you to turn more of your website visitors into customers.
Lead Generation Optimization
Lead generation optimization is largely about improving the processes that allow your website visitors to become leads. Our lead optimization process uses machine learning in order to turn more of your visitors into leads and constantly gets better at it.
Lead Magnet Implementation
A lead magnet is a marketing tool that generates leads by offering your website visitors something of value that must be emailed to them, thereby turning them into a lead. Lead magnets can take the form of ebooks, whitepapers, guides, templates, or other downloadable assets.
Monthly Website Updates
Monthly updates allows you to keep your website up to date with all your current information.
Code optimization is our method of code modification to improve code quality and efficiency. Google rewards sites that have optimized code with higher search engine ranking.
Google Analytics Reporting
Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.
Search Term Analysis and Optimization
Search term analysis and optimization is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.
Search Term Tracking and Reporting
The search terms report is a list of terms that people have used in their searches, and that resulted in your ad or website listing being shown and clicked.
Onsite Search Engine Optimization
Onsite search engine optimization (SEO) is the process we use to optimize your website in order to rank high on the search results of Google or other search engines to help gain more website traffic.
1 on 1 Strategy Sessions
We provide monthly 1 on 1 strategy sessions to make sure your marketing is aligned with your goals, initiatives, and priorities.
Lead Optimization Program - Onboarding Phases
Timeline & Milestones
Roles & Responsibilities
Site File Transfers
High Speed Hosting
Set up Daily Backups
Start Uptime Monitoring
Setup Form Testing
Setup Machine Learning
ML Platform Integration
Setup Google Analytics
Lead Magnet/Pricing Funnel
Setup A/B Testing
Setup Visitor Session Recording
Start Code Optimization
Setup Search Term Tracking
Machine Learning Analysis
Search Term Analysis
A/B Testing Analysis
Analyze Session Recordings
Ongoing Code Optimization
Machine Learning Optimization
Search Engine Optimization
Lead Conversion Optimization
User Experience Optimization
Machine learning is surprisingly affordable. We leverage these technologies to increase your lead generation.
The lead optimization process also includes search engine optimization which increases your search engine rankings. The more optimized your site is for lead generation, the higher it will rank on Google which leads to an increase in customers and sales.
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