Machine Learning

Lead Optimization Program

The Lead Optimization Program is designed for businesses who want more leads from their website. We leverage modern technology and machine learning to optimize your lead generation process.

We make modern technology and machine learning affordable

Hosting & Monitoring

High-Speed Hosting

A hosting platform is where a website is installed on a server in the cloud. High-speed hosting is important because it helps webpages load faster. Slow websites get penalized by Google because they don’t want searchers to click on slow websites. Our hosting platform is one of the fastest in the United States.

Platform Updates

A website platform such as WordPress needs to be kept up to date on a regular basis in order to have the latest security updates and other performance updates.

Website Backups

A website backup is a snapshot of all your website's important components. We provide daily backups.

Uptime Monitoring

Uptime monitoring ensures that your website is never down without us knowing. Our systems check to make sure your website is up every five minutes.

Form Testing

We test each contact form on your website on a daily basis to make sure there are no problems with your lead generation system.

SSL Security

SSL security provides safe browsing of your website. Google requires SSL Security in order to rank high.

Lead Optimization

Machine Learning

Machine learning is a combination of software platforms that learn how to turn more of your website visitors into customers.

A/B Testing

A/B tests consist of two options in order to determine the most effective way to convert more of your website visitors into customers.

Visitor Session Recording

Session recording is a tool which records visitors interacting with your website and lets us analyze their movements and actions. This type of technology is used to understand a visitor's entire journey on your website, including clicks, scrolls, mouse movements, and more.

Conversion Optimization

Conversion is a term that refers to turning a website visitor into a lead or turning a lead into a customer. We use conversion optimization to turn more of your website visitors into customers.

User Experience Optimization

User Experience (UX) optimization is critical because it can increase visitor interaction on your website. Improving UX helps improve your conversion rates, allowing you to turn more of your website visitors into customers.

Lead Generation Optimization

Lead generation optimization is largely about improving the processes that allow your website visitors to become leads. Our lead optimization process uses machine learning in order to turn more of your visitors into leads and constantly gets better at it.

Lead Magnet Implementation

A lead magnet is a marketing tool that generates leads by offering your website visitors something of value that must be emailed to them, thereby turning them into a lead. Lead magnets can take the form of ebooks, whitepapers, guides, templates, or other downloadable assets.

Monthly Website Updates

Monthly updates allows you to keep your website up to date with all your current information.

Code Optimization

Code optimization is our method of code modification to improve code quality and efficiency. Google rewards sites that have optimized code with higher search engine ranking.

Google Analytics Reporting

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.

Search Term Analysis and Optimization

Search term analysis and optimization is the act of researching, analyzing, and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Search Term Tracking and Reporting

The search terms report is a list of terms that people have used in their searches, and that resulted in your ad or website listing being shown and clicked.

Onsite Search Engine Optimization

Onsite search engine optimization (SEO) is the process we use to optimize your website in order to rank high on the search results of Google or other search engines to help gain more website traffic.

1 on 1 Strategy Sessions

We provide monthly 1 on 1 strategy sessions to make sure your marketing is aligned with your goals, initiatives, and priorities.

Lead Optimization Program - Onboarding Phases

Phase 1


Kickoff Meeting


Timeline & Milestones

Roles & Responsibilities

Site File Transfers

DNS Transfer

High Speed Hosting

SSL Security

Set up Daily Backups

Start Uptime Monitoring

Setup Form Testing

Phase 2

Setup Machine Learning

Strategy Session

ML Platform Integration

Setup Google Analytics

Lead Magnet/Pricing Funnel

Setup A/B Testing

Setup Visitor Session Recording

Start Code Optimization

Setup Search Term Tracking

Phase 3

Machine Learning Analysis

Strategy Session

Search Term Analysis

GA Analysis

Form Analysis

Funnel Analysis

A/B Testing Analysis

Analyze Session Recordings

Ongoing Code Optimization

Phase 4

Machine Learning Optimization

Strategy Session

Search Engine Optimization

Lead Conversion Optimization

User Experience Optimization

Machine learning is surprisingly affordable.  We leverage these technologies to increase your lead generation.

The lead optimization process also includes search engine optimization which increases your search engine rankings.  The more optimized your site is for lead generation, the higher it will rank on Google which leads to an increase in customers and sales.

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You can learn more about Search Engine Optimization in our free SEO Guide and you can learn more about Conversion Optimization in our free Conversion Optimization Guide.

Instant Pricing

Case Study

HVAC Machine Learning Websites & Marketing Systems

Most HVAC websites and marketing systems are designed like old thermostats. Old thermostats are not very manual and not able to adapt. The Nest thermostat learns and adapts to living patterns on its own.

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