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Machine Learning, Lead Optimization & Lead Nurturing

Professional Program

The Professional Program is designed for businesses who want to generate more leads and nurture those leads into customers using automated marketing technologies. We leverage these technologies and machine learning to optimize your lead generation, producing more leads and then we nurture those leads so more of them convert into customers.

We make modern technology and machine learning affordable

Hosting & Monitoring

High-Speed Hosting

A hosting platform is where a website is installed on a server in the cloud. High-speed hosting is important because it helps webpages load faster. Slow websites get penalized by Google because they don’t want searchers to click on slow websites. Our hosting platform is one of the fastest in the United States.

Platform Updates

A website platform such as WordPress needs to be kept up to date on a regular basis in order to have the latest security updates and other performance updates.

Website Backups

A website backup is a snapshot of all your website's important components. We provide daily backups.

Uptime Monitoring

Uptime monitoring ensures that your website is never down without us knowing. Our systems check to make sure your website is up every five minutes.

Form Testing

We test each contact form on your website on a daily basis to make sure there are no problems with your lead generation system.

SSL Security

SSL security provides safe browsing of your website. Google requires SSL Security in order to rank high.

Lead Optimization

Machine Learning

Machine learning is a combination of software platforms that learn how to turn more of your website visitors into customers.

A/B Testing

A/B tests consist of two options in order to determine the most effective way to convert more of your website visitors into customers.

Visitor Session Recording

Session recording is a tool which records visitors interacting with your website and lets us analyze their movements and actions. This type of technology is used to understand a visitor's entire journey on your website, including clicks, scrolls, mouse movements, and more.

Conversion Optimization

Conversion is a term that refers to turning a website visitor into a lead or turning a lead into a customer. We use conversion optimization to turn more of your website visitors into customers.

User Experience Optimization

User Experience (UX) optimization is critical because it can increase visitor interaction on your website. Improving UX helps improve your conversion rates, allowing you to turn more of your website visitors into customers.

Lead Generation Optimization

Lead generation optimization is largely about improving the processes that allow your website visitors to become leads. Our lead optimization process uses machine learning in order to turn more of your visitors into leads and constantly gets better at it.

Lead Magnet Implementation

A lead magnet is a marketing tool that generates leads by offering your website visitors something of value that must be emailed to them, thereby turning them into a lead. Lead magnets can take the form of ebooks, whitepapers, guides, templates, or other downloadable assets.

Monthly Website Updates

Monthly updates allows you to keep your website up to date with all your current information.

Code Optimization

Code optimization is our method of code modification to improve code quality and efficiency. Google rewards sites that have optimized code with higher search engine ranking.

Google Analytics Reporting

Google Analytics is a tool that can provide invaluable insights into what’s happening on your website, your levels of traffic and engagement, and the success of your campaigns.

Search Term Analysis and Optimization

Search term analysis and optimization is the act of researching, analyzing and selecting the best keywords to target to drive qualified traffic from search engines to your website.

Search Term Tracking and Reporting

The search terms report is a list of terms that people have used in their searches, and that resulted in your ad or website listing being shown and clicked.

Onsite Search Engine Optimization

Onsite search engine optimization (SEO) is the process we use to optimize your website in order to rank high on the search results of Google or other search engines to help gain more website traffic.

1 on 1 Strategy Sessions

We provide monthly 1 on 1 strategy sessions to make sure your marketing is aligned with your goals, initiatives and priorities.

Service Area Essentials

Google My Business Optimization

Optimizing your Google My Business (GMB) profile is both about updating and using GMB to tell Google everything it needs to know to accurately list your business in the right places at the right times (in local pack and Google Maps) and impress upon any potential customer coming across your GMB profile that yours is the business that best meets the needs defined in their local search term.

Local Search Ad Management

Local search ads are a way for businesses to be featured and stand out within the local results section of a Google search. When a user is looking for a specific service near their location, they may see advertisements that show your location, phone number, hours, and reviews.

Local Review Integration

We integrate your website with tools to help you get more Google reviews and display them to potential customers.

Listings Optimization

Listing optimization is the process of optimizing your NAP (Name, Address, Phone Number) across the most important listing services.

Ad Campaigns & Lead Nurturing

Competitive Research

Competitive research is the collection and analysis of data about your competition. It's an essential tactic for finding out what your competitors are doing and how to exploit their marketing deficiencies.

Content Development

Web content development is the process of researching, writing, gathering, organizing, and editing information to post on your website, social media posts and email campaigns in order to drive traffic to your website and increase your leads.

Video Content Development

Our video team develops video content to help build trust with your potential customers and increase your conversions. Video is used in multiple different places in a conversion optimized system.

Lead Magnet Design

We evaluate, design and adapt lead magnets in order to turn more of your website visitors into leads.

Lead Nurturing Campaign Implementation

Lead nurturing is a very important part of any integrated marketing system. We use multiple different systems including email marketing automation and retargeting in order to nurture your leads throughout their buying cycle.

Pay-Per-Click Ad Campaigns

We optimize your ad campaigns so you get the highest quality leads at the lowest cost.

Social Ad Campaigns

A social media ad campaign is a coordinated marketing effort to reinforce or assist with your sales process using one or more social media platforms. Campaigns differ from everyday social media efforts because of their increased focus, targeting, and measurability.

Full Funnel Optimization

With full-funnel marketing, we optimize the entire sales funnel, making smart, data-driven decisions along the way. We test each step of the funnel, using the data to increase your overall conversion rates.

Professional Program - Onboarding Phases

Phase 1

Kickoff

Kickoff Meeting

Goals

Timeline & Milestones

Roles & Responsibilities

Site File Transfers

DNS Transfer

High Speed Hosting

SSL Security

Setup Daily Backups

Start Uptime Monitoring

Setup Form Testing

Phase 2

Setup Machine Learning

Strategy Session

ML Platform Integration

Setup Google Analytics

Lead Magnet/Pricing Funnel

Setup A/B Testing

Setup Visitor Session Recording

Start Code Optimization

Setup Search Term Tracking

Search Ad Setup

Review Integration

Phase 3

Machine Learning Analysis

Strategy Session

Search Term Analysis

GA Analysis

Form Analysis

Funnel Analysis

A/B Testing Analysis

Analyze Session Recordings

Ongoing Code Optimization

Search Ad Analysis

Competitive Research

Phase 4

Machine Learning Optimization

Strategy Session

Search Engine Optimization

Lead Conversion Optimization

User Experience Optimization

Google My Business Optimization

Search Ad Optimization

Listings Optimization

Phase 5

Lead Nurturing

Content Development

Drip Campaign

Lead Magnet Design

Retargeting Ad Campaigns

Ad Network Campaigns

Machine learning is surprisingly affordable.  We leverage these technologies to increase your lead generation and your customer conversions through marketing automation.

This program is designed to increase your leads, customer conversions and your search engine rankings. 

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You can learn more about Local Search Engine Optimization in our free Local SEO Guide and you can learn more about Conversion Optimization in our free Conversion Optimization Guide.

Instant Pricing

Case Study

HVAC Machine Learning Websites & Marketing Systems

Most HVAC websites and marketing systems are designed like old thermostats. Old thermostats are not very manual and not able to adapt. The Nest thermostat learns and adapts to living patterns on its own.

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Instant Pricing

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